Sri Balaji University, Pune

Social Media Activation (2021–2023)

In early 2021, SBUP entrusted PulsePlay Digital with managing their social media presence—a responsibility we accepted with deep respect and a shared vision for excellence.

We led the revival and strategic management of SBUP’s social media platforms across:

Facebook, Instagram, LinkedIn, Twitter (now X), YouTube

This involved:

Creating a unified voice for SBUP and all its schools

Developing content that showcased campus life, academic success, alumni stories, and placements

Running paid campaigns during key admission cycles

Engaging a student-centric community while maintaining institutional tone

By 2023, SBUP's social channels had not only grown in numbers—but in reach and influence.

Websites Redesign, Build & Launch

In the late 2024, PulsePlay Digital worked closely with the SBUP team to deliver a complete digital overhaul, which included the following core areas:

1. Central Website Redesign, Build and Launch – https://www.sbup.edu.in

The heart of the university's online presence, the SBUP main website, was redesigned to:

Reflect its academic depth and brand identity

Understand the various user personas and user journeys

Be responsive and mobile-first

Improve accessibility and navigation

Enable easy program discovery for students

Provide SEO-optimized content for organic visibility

We modernized the user experience while keeping the University's traditional essence intact.

2. Websites for SBUP's Constituent Institute / School

As part of SBUP's growing academic footprint, we built dedicated microsites for each constituent school. These sites provided clear, customized messaging for different audiences while maintaining consistency in brand language and structure.

Each Institute/ School is tailored for real time updates and optimised reorganisation of information that provides ease of navigation and user journeys.

Balaji Institute of Technology & Management (BITM) — https://bitmpune.edu.in

Balaji Institute of International Management (BIIB) — https://biibpune.edu.in

Balaji Institute of Management & HRD (BIMHRD) — https://bimhrdpune.edu.in

School of Liberal Arts (SLA) — https://sla.sbup.edu.in

School of Humanities & Social Sciences (SHSS) — https://shss.sbup.edu.in

Balaji School of Law (BSL) — https://bsl.sbup.edu.in

Balaji School of Sports Science (BSSS) — https://bsss.sbup.edu.in

School of Actuarial Science (SAS) — https://sas.sbup.edu.in

School of Computer Studies (SCS) — https://scs.sbup.edu.in

School of Commerce & Management (SCM) — https://scm.sbup.edu.in

Research & Development Cell — https://bcacspune.edu.in

Balaji College of Arts, Commerce and Science (BCACS) — https://bcacspune.edu.in

Balaji Law College (BLC) — https://balajilaw.edu.in

Balaji Junior College of Arts, Commerce and Science (BJCACS) — https://bjcpune.edu.in

School of Defence and Strategic Studies (SDSS) — https://sdss.sbup.edu.in

3. Comprehensive Admin CMS Dashboard

We developed a centralized admin panel with:

Real-time content management (updates without dev help)

Form tracking + CRM integrations

School-specific user access

Analytics overview for inquiries, page views, and conversions

This gave SBUP full control with zero technical bottlenecks

Working with SBUP has been a deeply meaningful collaboration for PulsePlay Digital. Beyond websites and dashboards, the team got the opportunity to contribute (in a small way) and learn about the legacy of an institution founded by a leader who believed in the power of transformation— Late Prof. Col. Dr. A. Balasubramanian (Bala Sir).

That same spirit guided our collaboration— humility, commitment, and growth-oriented.

We are thankful to the SBUP leadership, faculty, IT, and digital teams for their trust and cooperation throughout this journey who worked with us through every phase—every pixel, every line of code, and every campaign.

We look forward to continuing our partnership and collaboration.