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On one of their family meals, the founding team started discussing about health and wellness and the use of sugar in modern day lives. This lead to looking for an alternative to white regular sugar. This quest lead to finding out the various health benefits related to jaggery when fortified with value added add ons.
Dr. Jaggery team has been working relentlessly on combining ancient Indian wisdom to unlock the various benefits of value added or fortified jaggery.
Dr. Jaggery’s mission is to be a force of good in this world, and to bring to people’s lives a healthy, tasty, and natural alternative to refined sugar.
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Swad Bhi. Sehat Bhi
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Vivek Singh
Co-Founder, Dr. Jaggery
PulsePlay Digital team has been responsible for providing digital and business model consulting from the very nascent stages of our venture.
They have been instrumental in conceptualizing the brand and business strategy for the launch of our E-Commerce and D2C business strategies and its efficient execution.
Our brand has received great feedback from our consumers and I acknowledge the seminal role played by PulsePlay Digital team in helping us take off as a brand and an end-to-end business.
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