Social Media Manager

Your Overall Experience

- Develop creative and engaging social media trategies

- Work with internal teams and client/brand teams to develop social calendar, get client approvals and execute on deliverables

- Understand businesses, industries and brands that PulsePlay Digital serves

- Undertake audience research

- Analyse competitor activity

- Develop, launch and manage new competitive & creative campaigns that promote organisation and brand

- Manage day–to–day handling of all social media channels such as– SnapChat, LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, KOO, MX, Chingari, Discord, ClubHouse – creating, writing and adapting content to suit different channels

- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic

- Create engaging multimedia content across multiple platforms

- Form key relationships with influencers across the social media platforms

- Manage and facilitate social media communities by responding to social media posts and developing discussions

- Monitor, track, analyse and report on performance on social media platforms using native monitoring platforms e.g. Facebook insights, Google Analytics, etc.

- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

- Recommend improvements to increase performance

- Set targets to increase brand awareness and increase customer engagement

- Manage, motivate and coach junior staff such as social media executives or assistants

- Educate other teams, juniors, interns on the use of social media and promote its use within your company (in–house roles)

- Encourage collaboration across teams and departments – content, creative, tech

- Regularly liaise with clients via telephone, email, conference calls or face–to–face (agency roles).

Platforms

- Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, TikTok, Google My Business, KOO, MX, Chingari, Discord, ClubHouse

- SEO tools to research keywords and incorporate within the content piece to drive traffic

- Social listening tools – Sprinklr, etc.

- Plagiarism audit tools

Responsibilities

- Lead with multiple brands on all things social / digital / media

- Get Digital Social House in Order for all of PulsePlay’s brands and clients

- Develop be the brand voice and digital–social–media champion

- Develop social media calendars for brands and internal agency

- Manage a budget for social media activities as applicable

- Execute on social media deliverables

- Create winning social media campaigns

- Test new social media and digital media platforms for amplification and reach

- Be at the cutting edge of all things social

- Develop dashboards and reports for all things social digital – paid, owned, earned

- Develop social influencer relationships and run influencer campaigns across all media