Senior Paid / Performance Media Manager

Your Overall Experience

- 2-4 years hands on experience on paid media campaigns and performance marketing

- Plan, budget allocation, design, implement, optimize, reporting, the performance of PPC campaigns/ for multiple clients and projects

- Handled paid media budget of INR 50 Lacs or more

Platforms

- Google Ads (Search, Display, Mobile App, Video) PPC

- Google Programmatic (DV360 / DCM)

- Google Analytics, Google Tag Manager, Tagging ,Tracking, Measurement, Attribution

- Facebook Ads

- Twitter Ads

- LinkedIn Ads

- Quora Ads

- OTT Ads e.g. Hotstar etc.

- Taboola, Affiliates, etc.

- Mobile Attribution: (e.g. Adjust, Appsflyer); ASO

- Paid Search Google, Bing, Yahoo etc; ASO

- Paid E-Commerce market places – Amazon, Flipkart, etc.

- Attribution platforms – Appsflyer; Adjust

Responsibilities

- Planning digital marketing campaigns, ad spends, ROI, optimization plans, including web, SEO/SEM, email, social media and display advertising.

- Measuring and reporting on the performance of all digital marketing campaigns.

- Maintaining social media presence across all digital channels.

- Co-ordination with creative and production team to optimize for more campaign objectives leads etc.

- Monitor, analyze and report on website traffic trends, A/B testing, CRO.

- Train media teams on various aspect of digital media marketing.